About Us

The Growth Plan was created to help smart, highly paid AEC professionals understand what is needed to compete in today’s markets. Business Development is a real profession with 5.7 million professionals, and time proven processes that will work for today’s busy professionals. We will help you create highly focused strategies, learn the skills needed, and create new habits to execute fearlessly.

Culture of Winning Commitment

I Will Show You How To Create:

  • A Culture of Business Development Accountability and Consistency.

  • New Project Acquisition, Client Acquisition and Retention Habits that Work.

  • Business Development Opportunities for All Levels In Your Organization.

I Will Provide:

  • Business Development Strategy, Culture of Winning Skills Analysis™, and the Right Business Development Tools, Training, Coaching Designed to Build Skills and Confidence with Your Team of Seller Doers.

Victoria Hatfield

M/WBE, SBE, DBE and EBE Certified Business

With over 20 years of Architecture, Engineering and Construction and B2B business development and marketing leadership experience, I will help you identify, and focus on, the specific goals that will make the largest impact on your client growth and retention. Then I will provide you and your team members the skills to practice fearless execution and create a Winning Culture.

At the Growth Plan We Provide:

  • Extensive Architecture, Engineering and Construction industry experience

  • Only what you need with a client specific, customized approach

  • Proven Architecture, Engineering and Construction professional training and coaching success

“I have had the opportunity to work with Victoria over the past several years. She brings a unique understanding of the business development process from the client’s point of view. Her training and one-on-one coaching on client acquisition and retention strategy, plus her ability to help guide individuals through step-by-step processes has been a benefit to our entire company.”