About - The Growth Plan

FOCUSED STRATEGY. FEARLESS EXECUTION.

About The Growth Plan

Let’s be honest: most technical professionals didn’t sign up for sales. They signed up to solve problems. But in today’s market, solving problems is business development, if you know how to connect the dots.

The Growth Plan was built for that exact challenge. Founded by Victoria Hatfield after two decades in complex B2B marketing, business development, and leadership, we help technical professionals build the confidence, skills, and mindset to connect with clients and bring in work. Through practical training, coaching, and strategy rooted in how adults actually learn, we make business development feel doable, not daunting.

Stop Hoping They’ll Just Figure It Out

5 Reasons to Invest in BD Training For Technical Employees

Create a Scalable Growth Culture
Get everyone rowing in the same direction with a shared, repeatable approach to business development.
Turn Experts into Trusted Advisors
Give technical pros the tools and confidence to build relationships—not just solve problems.
Reduce Risk by Expanding Client-Facing CapacityGrow more leaders from within so your pipeline doesn’t depend on a few rainmakers.
Free Up BD Teams to Focus on Growth
While seller-doers deepen client trust, BD leaders can chase new opportunities.
Boost Retention with Real Career DevelopmentInvest in skills that drive both personal growth and bottom-line results.

Practical BD for People Who Don’t Want to Do BD

The Growth Plan gives technical pros the tools, strategy, and confidence to grow work and deepen client relationships—without adding overhead or making it weird.

Through practical training, coaching, and mentorship, we turn technical experts into trusted client advocates—no scripts, no pressure, just real conversations that lead to results.

Victoria Hatfield

M/WBE, SBE, DBE, and EBE Certified Business

I’m Victoria Hatfield, founder of The Growth Plan. After nearly 30 years wrangling the wild world of B2B complex sales, BD and marketing—from AEC and mining to chemicals and wholesale—I saw the same thing everywhere: brilliant technical people being told to “go get work” without a clue how.

So, I fixed it.

Now, I help technical teams grow work with confidence, clarity, and zero fluff. Real skills, real strategy, and real conversations that lead to results. No fake scripts. No awkward handoffs. Just smart people doing BD their way—and doing it well.

Real Results. Real Voices.

I’ve had the chance to work with Victoria for several years, and what stands out is her deep understanding of how business development really works, especially from the client’s perspective. Her training is practical, tailored to our industry, and she has a way of walking people through the process step by step. It’s made a real difference across our entire company.

Gary P., Architect

I am so grateful to Victoria/The Growth Plan. If you are looking to be guided by an expert in marketing and business development, Victoria is your source. She has a passion for excellence and a commitment to training the novice and expert both. She can help everyone – individuals to large companies – build long term, sustainable, and easily managed plans that can be implemented immediately, and measured over time. She has helped me both professionally and personally, and I value her input.

Gina, Director, Construction Program Management

Victoria is very knowledgeable about BD strategy and implementation. By keeping up on current trends and utilizing her vast experience, she provides her clients with unique perspectives and customized solutions that will propel their business forward.

Tristan G, Owner's Representative

I appreciate Victoria’s genuine understanding of the challenges AEC organizations face in their growth journeys. Her emphasis on practical techniques for managing pipelines, developing long-term leads, creating winning strategies, building networks, and boosting team confidence reflects her extensive experience in the industry. Victoria’s contributions have significantly helped us develop a more supportive culture within our teams, and I believe her insights would greatly assist others in enhancing their business development reach and effectiveness.

Brenda Y., Principal, Structural Engineering

I’ve had the chance to work with Victoria for several years, and what stands out is her deep understanding of how business development really works, especially from the client’s perspective. Her training is practical, tailored to our industry, and she has a way of walking people through the process step by step. It’s made a real difference across our entire company.

Gary P., Architect

At the Growth Plan We Provide Business Development Skills for People Who Didn’t Sign Up for Sales

We design BD training specifically for seasoned technical professionals—those with deep expertise who are now being asked to grow work, too.

Our programs respect their time, honor their knowledge, and meet them where they are—with no fluff, no jargon, and no sales scripts.

This isn’t sales training. It’s growth training—done with respect, relevance, and results.

What We Offer

Skills Workshops that align technical, marketing, and leadership teams around a shared growth vision.
Hands-On Mentoring that builds confidence and capability in seller-doers—without pushing them out of their lane.
Coaching that helps professionals recognize just how much they already know and how to use it to connect with clients.
Real-World Tools that make starting conversations and building relationships feel natural and effective.